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Imagery is a key part of any successful website design, and finding images that are both high-quality and aligned with your brand can be a challenge. Here are my top 12 favorite websites for royalty-free stock images. These are my go-to sites when it comes to adding images to my website, blog, social media, or other branded materials.
Read MoreBrand strategy is the first step in the process to develop a brand that aligns with your business’s vision and attracts your ideal clients. In this post I’ll explain the purpose of a brand strategy, the elements that make up a brand strategy framework, and how it lays the foundation for your visual brand identity and makes marketing efforts more effective and efficient.
Read MoreA logo design alone can't brand your business effectively. No matter how talented your graphic designer, they can't develop a logo that will do the job that a brand identity system is meant to do. A complete brand design package includes brand strategy to ensure that your branding efforts are doing their utmost to attract your ideal clients.
Read MoreAttracting your ideal client or customer starts with knowing WHY you do what you do and WHO you want to do it for. An ideal client is the person that you most want to work with, AND who is most likely to want to buy from you or need your services. Create an ideal client profile with a free workbook to get started.
Branding explained, what it is, and why we do it. From developing strategy, to building brand value, and recognition, branding is a powerful tool that can help you level up in your business and help you provide a better experience for your clients and customers.
Read MoreMoodboard, vision board, inspiration board. You’ve probably heard one of these terms before, and perhaps also, that you “should” have one. So what the heck is a moodboard, why do you need one, and how exactly do you go about creating one? In this post I’ll dive into all these questions to help you get started creating your brand moodboard.
Read MoreMoodboard, vision board, inspiration board. You’ve probably heard one of these terms before, and perhaps also, that you “should” have one. So what the heck is a moodboard, why do you need one, and how exactly do you go about creating one? In this post I’ll dive into all these questions to help you get started creating your website moodboard.
You’ve heard you need to choose a niche market for your business. What does that mean, why is it a good idea, and how should you go about defining it? Honing in on your niche market will significantly increase the effectiveness and efficiency of your marketing efforts.
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