Brand Identity

costa nueva

Costa Nueva is a concept restaurant focused on plant-based cuisine inspired by the sea. Opting a plant-based diet full-time or part-time should not mean giving up on flavor and leaving behind familiar and loved foods.

Costa Nueva in Spanish is New Coast! The mission of this restaurant is to prepare healthy plant-based alternatives to your seafood favorites and in turn promote healthier oceans and respect for their vital role in Earth’s ecosystem.

Inspired by the Baja California coast, this brand-identity adopts bright colors and wave-like custom letter forms. The small seaside restaurant vibe continues with a hand-drawn all-caps font that keeps the mood fun and casual.